The Sign Company


About The Sign Company

For over 40 years, The Sign Company has been, and continues to be, New York’s premier provider of premium custom signs. We provide 3D lettering, full color graphics and more. Our professional and courteous staff is ready to help create the perfect signs for your needs. Because our goal is to help translate your vision into reality.

The Sign Company is your source for signs and graphics that are as durable as they are attractive. By using the highest quality materials and top of the line digital printing equipment. We are dedicated to meeting the needs of every customer. Offering a full guarantee on every order that we produce.

Thanks to our high volume production facility and highly-skilled staff, we are proud to offer same day or 24 hour service when needed.


With our decades of experience making custom signs in NYC, we understand clients’ unique tastes and needs. We can help them get the perfect sign. We’ve worked with some of the best-known companies in the country on a wide variety of projects. Our customers rely on our ability to create the highest quality professional products. So that they creatively display their events, products or services on high-quality materials that will last.

Our History

In 1971, Marc Frankel started a small, part-time sign business in a corner of his father’s trucking firm. With some help from his father’s business associates, he began manufacturing and selling vacuum-formed magnetic truck signs. He also added a line of “Kitchen Signs” which were magnetic signs personalized with the individual’s name, such as “Mary’s Kitchen”.

In 1973, Marc graduated from college and decided to make The Sign Company a full time entity. He continued making vacuum formed signs. And in 1983, he purchased one of the first computerized vinyl letter cutting machines. Because the new machine’s computer automated capabilities really helped the company gain success in the sign industry. In the fall of 1987, The Sign Company moved from its original storefront location on West 18th Street to its larger location on West 21st Street. In 2019, SignExpo acquired The Sign Company and continues to be the mother company. With that happening the current location of The Sign Company is 127 W 26th Street.
The Sign Company continues to be a major supplier to other sign companies and retail accounts. We are New York’s premier provider of premium custom signs!

We are looking forward to making you signage dreams come true! 

The Sign Company

The Sign Company